What Does It Mean to Be "Rich" in America?

The vast majority of investors, 84%, associate wealth with greater security, but older investors are more likely to view security has a hallmark of being rich.

More than 87% percent of investors ages 61 and over associate wealth with security, compared to 72% of investors 40 and under.

Younger investors are more apt to associate “More Happiness,” “More Fun” and “Less Work” with being wealthy, while older investors are more likely to feel the wealthy have more responsibility and a more complicated life.

Americans tend to define “Rich” primarily by wealth level, as opposed to lifestyle or income, while less affluent investors, those with less than $100,000 in investable assets, are more apt than higher net worth individuals to define the wealthy by income and lifestyle.